Moda-Mare Positano fashion show
Positano has always been synonymous with fashion and glamour. The town boasts an ancient craft vocation in the clothing industry, from the ancient processing of silk and hemp, to the latest wedding gowns and fabulous lace.
In mid-1900s, around the 50s and 60s, Positano became the heart of beach fashion, starting from bikinis. Over time, local tailors have also specialized in nightwear and beach apparel, as well as light colored clothing, precious sundresses, elegant and refined beach robes, colored sarongs with special reflections. Not to mention, of course, accessories, including hats and sandals. The latter are one of the most famous items made by Positano craftsmen: they come in leather, are always elegant, colorful, enriched with sparkling paillettes, rhinestones and fabrics, also custom made, and famous throughout the world. The most classic souvenir from Positano.
All this tradition has found its natural visibility in an event that has become a must for the clothing industry, Moda Mare a Positano, which annually involves not only the many people on the spot, but also millions TV viewers. Moda Mare a Positano is a fashion show set up for presenting the latest beachwear trends, attended by leading international designers and local craftsmen tailors.
The show, where beautiful models wearing beautiful dresses walk the runways, takes place on the steps and along the roads leading to the main beach named Spiaggia Grande. The colored dresses, so fluffy, light, cheerful and sometimes even unconventional, are paired with the popular summer sandals and light shoes.
Moda Mare a Positano is confirmed year after year as a very special mundane event, also thanks to the delightful, romantic, fairytale places that host the fashion shows.